Your Blog Post Title Matters: For SEO and For Retweets

Posted in Social Media. Written by Justin Freid on January 5th, 2010

Whether you blog about personal branding, SEO or unique food recipes one of the most powerful tools you can use to drive traffic to your blog is to create unique and intriguing post titles.

When you create blog post in Blogger or WordPress the title of that post becomes the H1 header for you’re the page your blog post is on.  When a search engine reaches your site it looks to your titles and headers to figure out what your webpage it about.

Try to create a title that includes the keywords you are targeting or people are searching for related to the topics that your blogs cover. You can also benefit from this when people link to your post, hopefully they use something relevant to the title you created and use it as anchor text (with the keywords you strategically placed in it)

Creative titles can also go a long way in social media, specifically Twitter. The retweet is extremely powerful and can lead to a huge jump in traffic and in bound links to your blog.

The life of a tweet is very short; most people have jobs and responsibilities and do not have the time to read every tweet that passes through their feed. So it is important to create something that catches your followers’ eye and sparks interest. One retweet by the right influential person can set off a firestorm of RT’s and triple the traffic to your blog.

It is important to make sure to keep your blog post title between 110 and 120 characterisitcs. You need to leave room for someone to retweet your post i.e. “RT @Justin_Freid …..”

In summation, take some time to think out the title of your blog post, a great title can go a long way in driving traffic to your blog.