The planning process is one of the most essential steps in setting up a high performing and optimized paid search campaign. Often over looked or rushed through, many PPC account mangers do not follow a common planning template when creating a new account. This can lead to missed opportunities, over spending or a complete waste [...]

While natural search drives the bulk of search engine traffic, with the universal search results on the increase there a lots of benefits to come from optimising for the other search verticals, namely image, news, video, product and local. An often overlooked vertical is image search. While this tends not to be the most rewarding [...]

The job market, though improving is still quite rough. Competition is high due to the massive amounts of people who are unemployed and the small amount of companies that are actively hiring. Fortunately for those involved in search engine or some type of online marketing, our industry has been one of the least affected by [...]

Many of us do not have the privilege of being taught SEO or Paid Search by someone with 10-15 years of experience. In fact, some of the top search engine marketers taught themselves their craft by trial and error. Thankfully there are quite a bit of resources available to help guide young, aspiring search engine [...]