LinkedIn is a great resource to connect with former colleagues, business partners and classmates. You can establish and build relationships that could help you land a job or strike a business deal but it can also be helpful as generating sales leads. LinkedIn can be a great research tool to find the decision maker within [...]

The use of LinkedIn as a cold calling and sales tool is ineffective and should not be used by talented sales people.

With human resources and recruiters turning to social media and search engines to help them find, recruit and evaluate job applicants it is important for you to lock down the top three search results when someone enters your name as the search term. If you are doing a good job of promoting the personal brand [...]