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	<title>Justin Freid Media &#187; Brand</title>
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		<title>Paid Search: Brand Keywords Need Their Own Campaign</title>
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		<pubDate>Wed, 24 Mar 2010 00:50:50 +0000</pubDate>
		<dc:creator>Justin Freid</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Brand]]></category>
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		<description><![CDATA[Campaign structure can play a large role in the success of paid search marketing effort. As any search marketer knows, we are often knee deep in data and the tough part if shifting through the non-converting keywords, bounce rates and click through rates. By setting up your paid search account in affective way can help [...]]]></description>
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