In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website [...]

Post Inspired by @randfish latest WhiteBoard Friday on SEOMoz One of the best things about working in the SEO field is it is an industry that is constantly changing. New theories are purposed, new methods are tested and new ideas are proven to be right or wrong. There is a constant need to continue to [...]

As many people have, I have been toying around with Google’s new Social Search. As I forged my way through massive amounts of spam I begin to see a small light at the end of the tunnel. That light is the potential for inbound links. There are some search terms out there that no matter [...]