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	<title>Justin Freid Media &#187; Adwords</title>
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		<title>Tips To Write Effective PPC Text Ads</title>
		<link>http://www.justinfreidmedia.com/tips-to-write-effective-ppc-text-ads/</link>
		<comments>http://www.justinfreidmedia.com/tips-to-write-effective-ppc-text-ads/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 01:42:30 +0000</pubDate>
		<dc:creator>Justin Freid</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Text Ads]]></category>

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		<description><![CDATA[Creating high converting text ads for search engine marketing is no easy task, but there are certain key factors that can help you create ads that both grab the attention of the searcher and lead them along through the conversion process. Below is a breakdown of the sections of a text ad and certain items [...]]]></description>
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		<title>Query -&gt; Text Ad -&gt; Landing Page Consistency</title>
		<link>http://www.justinfreidmedia.com/query-text-ad-landing-page-consistency/</link>
		<comments>http://www.justinfreidmedia.com/query-text-ad-landing-page-consistency/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 00:44:00 +0000</pubDate>
		<dc:creator>Justin Freid</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website [...]]]></description>
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		<title>Effectively Using Broad Match &#8211; PPC</title>
		<link>http://www.justinfreidmedia.com/effectively-using-broad-match-ppc/</link>
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		<pubDate>Thu, 13 May 2010 02:40:02 +0000</pubDate>
		<dc:creator>Justin Freid</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[If Paid Search is Google’s Cash Cow – then broad match is the feed they are shoving down the cows throat. Left unwatched – Google can and will match your keywords and ads to outlandish and somewhat irrelevant search queries. But with enough attention, negative keywords and query mining broad match can be an asset [...]]]></description>
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