Creating high converting text ads for search engine marketing is no easy task, but there are certain key factors that can help you create ads that both grab the attention of the searcher and lead them along through the conversion process. Below is a breakdown of the sections of a text ad and certain items [...]

In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website [...]

The planning process is one of the most essential steps in setting up a high performing and optimized paid search campaign. Often over looked or rushed through, many PPC account mangers do not follow a common planning template when creating a new account. This can lead to missed opportunities, over spending or a complete waste [...]

If Paid Search is Google’s Cash Cow – then broad match is the feed they are shoving down the cows throat. Left unwatched – Google can and will match your keywords and ads to outlandish and somewhat irrelevant search queries. But with enough attention, negative keywords and query mining broad match can be an asset [...]