Bidding on competitor brand names can be an effective and profitable tactic for your PPC marketing campaigns. If done correctly, you can present your company’s brand and/or products side by side to someone who is searching for  products or services that you also offer.
The key to success is setting up a proper account structure and selecting the terms you bid [...]

In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website which will ultimately lead to [...]

The planning process is one of the most essential steps in setting up a high performing and optimized paid search campaign. Often over looked or rushed through, many PPC account mangers do not follow a common planning template when creating a new account. This can lead to missed opportunities, over spending or a complete waste of your valuable time.
With proper [...]

If Paid Search is Google’s Cash Cow – then broad match is the feed they are shoving down the cows throat. Left unwatched – Google can and will match your keywords and ads to outlandish and somewhat irrelevant search queries.
But with enough attention, negative keywords and query mining broad match can be an asset to your account. Here are a [...]

While natural search drives the bulk of search engine traffic, with the universal search results on the increase there a lots of benefits to come from optimising for the other search verticals, namely image, news, video, product and local.
An often overlooked vertical is image search. While this tends not to be the most rewarding area for a lot of businesses, [...]