If you happen to land here on this website and are looking for SEO or SEM services, I recently launched Front Street Consulting, an internet marketing company. Please visit www.Frontstreetconsulting.com.
Over the past few weeks I have been receiving sub-par search results in the local 10 pack on Google. Restaurants that don’t offer the type of food I search for or businesses that do not offer the services I searched for.
This got me wondering what exactly it takes to have a local business or site rank at the top of the 10 pack. Will having the city or town in the URL and a few back links be enough? Or does Google take much more into account? I have put together to see if just having a keyword in the URL and some quality back links is enough.
I also choose to attempt to do this in a pretty competitive market, online dating. There are a ton of affiliates out there running ads for online dating. I also chose cities that are pretty well populated.
So here is the test:
Industry – Online dating
Four domains purchased
I’ll be linking directly to an affiliate, so the on-page SEO will not be a part of the first round of this experiment. I’ll be aggressively building links back to these pages focusing on ‘city dating service‘ as my anchor text. My theory is that I should be able to get these showing up in the local 10 pack within two weeks.
I’ll report back in a few weeks.