Creating high converting text ads for search engine marketing is no easy task, but there are certain key factors that can help you create ads that both grab the attention of the searcher and lead them along through the conversion process. Below is a breakdown of the sections of a text ad and certain items [...]

I recently had the pleasure of joining Paul Mosenson of NuSpark marketing to talk about PPC best practices on the NuSpark Marketing Radio Show. During the show we touch on subjects such as ClickEquations PPC Software, campaign structure, writing text ad copy, SEO and PPC working together and other PPC best practices. Give it a [...]

Bidding on competitor brand names can be an effective and profitable tactic for your PPC marketing campaigns. If done correctly, you can present your company’s brand and/or products side by side to someone who is searching for  products or services that you also offer. The key to success is setting up a proper account structure [...]

In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website [...]