In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website [...]

The planning process is one of the most essential steps in setting up a high performing and optimized paid search campaign. Often over looked or rushed through, many PPC account mangers do not follow a common planning template when creating a new account. This can lead to missed opportunities, over spending or a complete waste [...]