If Paid Search is Google’s Cash Cow – then broad match is the feed they are shoving down the cows throat. Left unwatched – Google can and will match your keywords and ads to outlandish and somewhat irrelevant search queries. But with enough attention, negative keywords and query mining broad match can be an asset [...]

While natural search drives the bulk of search engine traffic, with the universal search results on the increase there a lots of benefits to come from optimising for the other search verticals, namely image, news, video, product and local. An often overlooked vertical is image search. While this tends not to be the most rewarding [...]