Many of us do not have the privilege of being taught SEO or Paid Search by someone with 10-15 years of experience. In fact, some of the top search engine marketers taught themselves their craft by trial and error. Thankfully there are quite a bit of resources available to help guide young, aspiring search engine [...]

Crafting a business that stands up to Venture Capitalist scrutiny is not easy. Not only do you need a stellar idea, thorough financials and to be going after a market with huge potential but you also need to have an exit strategy. Venture Capitalists and Angel Investors are not just going to hand over hundreds [...]

Campaign structure can play a large role in the success of paid search marketing effort. As any search marketer knows, we are often knee deep in data and the tough part if shifting through the non-converting keywords, bounce rates and click through rates. By setting up your paid search account in affective way can help [...]

Growing up in Idaho and currently living in Utah, I have become an avid skier. For me, nothing beats the feeling of floating through deep, fluffy powder on a sunny, crisp day. So the other day I thought I’d look around for some end-of-season deals on skis. I went to Google and typed “skis”. These [...]